Social Selling
How do you convert LinkedIn connections into actual leads and customers?
To convert LinkedIn connections into leads and customers, focus on sending targeted connection requests (about 20 daily) to people in your ideal customer profile. When someone accepts, they'll see your content in their feed, so consistent, high-quality posting is essential. Don't immediately pitch after connecting - instead, let them engage with your content naturally. As they view your profile, look for signals of interest. For potential clients, send personalized outreach like a 2-3 minute Loom video providing value specific to their needs without an immediate pitch. This builds trust and demonstrates expertise before any sales conversation begins.
Watch clip answer (05:20m)
Tommy Clark
26:38 - 31:59
What is the Social Selling Index on LinkedIn and what are its components?
The Social Selling Index (SSI) is a LinkedIn score that measures your performance on the platform through four key metrics. Available only to Sales Navigator subscribers, it rates your effectiveness in: establishing your professional brand, finding the right people, engaging with insights, and building relationships. Each component contributes to your overall score out of 100, allowing you to benchmark against your industry and network. While not directly equating to sales success, the SSI helps identify areas for improvement in your social selling strategy and tracks your progress relative to peers.
Watch clip answer (04:01m)
Dean Seddon
00:01 - 04:02
How does a quiz strategy help convert LinkedIn profile visitors into qualified leads?
A quiz on a LinkedIn profile serves as a genius qualification method because visitors take active steps to engage, effectively qualifying themselves for services. When profile visitors complete the quiz, they receive a personalized connection message, creating a direct line of communication. This approach has proven remarkably effective, with around 95% conversion rate on outreach messages following quiz completion. The strategy continues to deliver results beyond initial connection, with a high success rate of converting these qualified leads into sales calls, creating a streamlined pathway from profile visitor to potential client.
Watch clip answer (00:21m)
Saurav from SalesRobot
04:20 - 04:41
Why is traditional B2B LinkedIn outreach failing and what approach actually works?
Traditional LinkedIn outreach is failing because 99% of B2B messages use generic cold pitches that people automatically ignore or delete. These tactics only target the 3% of prospects actively seeking solutions. Instead, successful businesses are using a micro-engagement strategy focused on positioning rather than pitching. This approach involves getting on prospects' radar before messaging them, optimizing profiles for instant credibility, and asking strategic questions instead of selling immediately. By engaging with prospects' content first and providing value, businesses build authority and trust, making prospects come to them rather than chasing leads. This strategy transforms cold outreach into warm conversations with response rates exceeding 50%.
Watch clip answer (19:53m)
Artem GSS
00:00 - 19:53
Why do some LinkedIn messages get instant replies while others are ignored?
LinkedIn messages get better responses when you understand the platform's indicators and use psychology effectively. The green circles in your inbox provide crucial information - hollow green means the person has mobile push notifications on, while solid green indicates they're currently online. By prioritizing messages to people who are active, your response rate can triple overnight. Using audio messages creates intrigue like a mysteriously wrapped present, making people eager to respond. The technique makes connections feel seen and respected, which significantly increases engagement rates compared to the common approach of random messaging.
Watch clip answer (04:28m)
Mark Firth
08:50 - 13:18
How can I increase the acceptance rate of my LinkedIn connection requests?
To increase your LinkedIn connection request acceptance rate, start with a well-optimized profile that makes you look like a real person with something to offer, not a bot. Before sending requests, engage with potential connections by liking or commenting on their content, creating a familiarity that makes them more likely to recognize your name when your request arrives. Create valuable content like carousels or videos that showcase your knowledge and personality, as this increases your visibility and establishes your expertise. This content helps you generate followers and inbound connection requests while making your face recognizable on the platform. Remember you have 80-100 invitations weekly, so use them strategically with people who will engage with your content, even if they're not high-level executives.
Watch clip answer (02:36m)
MAVERRIK
02:32 - 05:08