Search Engine Optimization
What do 'search appearances' on LinkedIn actually mean and are they valuable metrics?
According to LinkedIn coach Brenda Meller, search appearances have minimal value as metrics. They simply show how many times your profile appeared in search results across LinkedIn during a specific period, but don't indicate whether anyone actually viewed your profile or where in the search results you appeared (page one or page fourteen). Meller emphasizes that search appearances don't confirm if individuals clicked to visit your profile. Instead, she suggests focusing on profile views and meaningful engagement. Search appearances may come from various sources including network recommendations, comments, posts, and general search results, but don't necessarily translate to recruiter interest or valuable connections.
Watch clip answer (01:36m)
Brenda Meller | Meller Marketing 🥧LinkedIn
01:27 - 03:03
What is a competitor analysis in digital marketing and how can it benefit your marketing strategy?
A competitor analysis is a critical step in digital marketing where you evaluate what competitors are doing, where they're excelling, and where opportunities exist for you to outperform them. You can use various tools such as Ubersuggest, SEMrush, and Ahrefs to see which keywords competitors rank for, what content they produce, and how their social media strategies work. By conducting this analysis, you can identify gaps in competitors' strategies and capitalize on them in your own digital marketing plan. These insights help you craft the right message, choose appropriate platforms, and optimize your marketing efforts based on competitive intelligence rather than starting from scratch.
Watch clip answer (01:11m)
Ajay Dhunna
02:48 - 04:00
How do you optimize your LinkedIn profile for better search engine visibility?
To optimize your LinkedIn profile for better search visibility, start by determining targeted keywords relevant to your industry and skills. Customize your LinkedIn URL using your name or professional identity. Craft a clear headline incorporating your keywords, and ensure your About section maintains a 1-2% keyword density. Apply these same SEO principles to your work history descriptions and skills section, avoiding keyword stuffing. Include location-specific terms if targeting regional opportunities. Finally, create consistent content that incorporates your keywords in posts and articles to reinforce your searchability and personal brand.
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Dianne Glavaš
00:05 - 11:18
How can e-commerce website owners improve loading speed to reduce abandonment rates?
E-commerce website owners can improve loading speed by implementing three key strategies. First, resize images to be appropriately sized rather than uploading enormous files while ensuring they remain large enough for users to view product details. Second, compress images using tools like Optimizilla to reduce file size without sacrificing quality. Third, convert images to faster file formats like WebP for optimal loading times. These techniques are crucial because 40% of shoppers will abandon e-commerce sites that take more than three seconds to load, making user experience optimization essential for reducing abandonment rates and improving conversions.
Watch clip answer (00:41m)
Nathan Gotch
06:19 - 07:00
Will AI kill SEO and generate traffic on its own?
According to Neil Patel, AI will not kill SEO, nor will it automatically generate significant traffic for websites. Instead, he emphasizes the importance of using AI as a starting point in the content creation process, not as a replacement for human input. Patel recommends having humans modify AI-generated content by adding their experience, expertise, authority, and trust. This human touch is essential to make content stand out and be effective for SEO. While AI can help initiate the writing process, the unique insights that only humans can provide are what ultimately make content valuable and distinctive in search rankings.
Watch clip answer (00:18m)
After Hours Entrepreneur
02:00 - 02:19
Which top marketing agencies achieved remarkable results for their clients in 2025?
Several marketing agencies delivered exceptional results in 2025. Adapts Media helped a global brand achieve 70% brand share and 35% engagement boost in 45 days. Disruptive Advertising increased an e-commerce brand's revenue by 510% with 943% more add-to-cart actions. Geared Advertising helped Dave's Hot Chicken expand to over 260 locations with $406 million in sales. Other standouts include Intero Digital, which boosted Mizuno's organic revenue by 86%, and Cadence SEO, which delivered 206% more keyword rankings and 160% increase in organic traffic.
Watch clip answer (06:02m)
DesignRush
00:37 - 06:39