How can e-commerce website owners improve loading speed to reduce abandonment rates?
E-commerce website owners can improve loading speed by implementing three key strategies. First, resize images to be appropriately sized rather than uploading enormous files while ensuring they remain large enough for users to view product details. Second, compress images using tools like Optimizilla to reduce file size without sacrificing quality. Third, convert images to faster file formats like WebP for optimal loading times. These techniques are crucial because 40% of shoppers will abandon e-commerce sites that take more than three seconds to load, making user experience optimization essential for reducing abandonment rates and improving conversions.
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Optimizing Website Loading Speed Through Image Compression and User Experience Strategies
Nathan Gotch·5 months ago