Sales Funnel Optimization
How do you optimize LinkedIn ads?
To optimize LinkedIn ads, work methodically down the funnel starting with your offer and audience. Ensure your offer is compelling to your target audience, then create eye-catching ads that stand out from competitors. Aim for click-through rates of 0.8-1% (above the average 0.4%) and engagement rates above 0.7%. Maintain coherency between your ads and landing pages to provide a seamless user experience. Analyze landing page conversion rates (ideally 1-4%) and implement effective scheduling to increase show-up rates for consultations. Don't immediately blame marketing if leads aren't converting—examine each step of the funnel systematically to identify and fix bottlenecks in sequence.
Watch clip answer (19:07m)
John Stewart Marketing 🚀
00:00 - 19:07
How did Phil generate significant pipeline and qualified leads using LinkedIn Ads?
Phil generated $1.2 million in pipeline and over 30 SQLs monthly through strategic LinkedIn Ads campaigns targeting major companies like Microsoft, Meta, and Amazon. The results have been remarkable, with initial pipeline value of $1.3 million expanding to $8.8 million in potential deals. The ROI has been exceptional - approximately $400,000 in forecasted revenue from just $30,000 in ad spend. Phil implemented a full-funnel approach, utilizing bottom funnel retargeting combined with content-driven lead nurturing to secure high-value meetings with enterprise clients.
Watch clip answer (00:34m)
B2B Hero
00:00 - 00:34
What are the best practices for creating effective LinkedIn lead generation forms?
When creating LinkedIn lead generation forms, keep them simple and concise as longer forms take more time to fill and reduce completion rates. Many fields are pre-populated from LinkedIn profiles, making it easy for users to submit their information without manual entry. This auto-fill feature significantly improves conversion rates. Personalize your messaging approach by using a personal sender (not a company name) and keeping messages conversational. Include social proof, highlight benefits clearly, and keep messages under 500 characters for readability. Offering something free (like consultations or trials) increases conversions, and strategically placing links within messages can improve click-through rates beyond the standard call-to-action buttons.
Watch clip answer (07:00m)
Viren Baid
08:43 - 15:43
What are effective follow-up strategies to increase sales conversions?
Effective follow-up strategies start with understanding that 80% of closed deals happen on the fifth attempt, making consistent follow-up essential. Mapping out a structured process and automating as much as possible ensures these crucial steps get done. Timing is critical - striking while the iron is hot, especially in the first seven days after contact. Creative approaches like sending content snacks, utilizing social proof, and even using memes keep prospects engaged. Surprise elements such as anniversary gifts and personalized snail mail can differentiate you from digital-only communicators, creating memorable touchpoints that transform fence-sitters into customers.
Watch clip answer (06:12m)
Cheryl C Perez
00:26 - 06:38
How can video sales funnels improve the lead qualification process?
Video sales funnels improve lead qualification by making the process interactive and efficient. Using tools like videoask, businesses can integrate interactive elements that allow prospects to self-select based on their needs and challenges. This approach builds transparency and trust with potential customers by clearly communicating who the product is for and who it isn't. Through video interactions, companies can gather specific qualifying information about budget, timeline, and needs while simultaneously guiding prospects to the next appropriate step in the sales funnel. This method helps filter out unqualified leads early, allowing sales teams to focus their time and energy on prospects who are more likely to convert, resulting in higher ROI.
Watch clip answer (05:34m)
REAL Collective
01:23 - 06:57
What are effective follow-up strategies to increase sales conversions?
Effective follow-up strategies include understanding that most prospects require nurturing rather than immediate decisions, mapping out a structured follow-up process with specific messaging for each step, and automating as much of the process as possible while maintaining personalization. Timing is crucial - follow up immediately after initial contact and consistently during the first seven days. Creative approaches like using social proof, sending personalized memes, anniversary gifts, and snail mail can significantly differentiate your outreach. These strategies work because they maintain prospect engagement, build trust, and keep you top-of-mind, ultimately leading to higher conversion rates.
Watch clip answer (00:57m)
Cheryl C Perez
02:36 - 03:34