Reputation Management
What mistakes do clients make in embracing the digital age?
According to Maurice Lévy, the biggest mistake clients make is not paying enough attention to what happens on the web. Many companies underestimate criticism from individuals online, dismissing it as unimportant when these comments can quickly spread and create significant brand issues. Industries vary in digital readiness—tourism, financial services, and automotive sectors are generally well-engaged, while consumer goods companies show different levels of adaptation. This oversight has caused major problems for well-known brands when negative comments about corporate culture, ethical practices, or environmental policies become viral, creating damaging buzz that companies continue to struggle with.
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Google Zeitgeist
08:37 - 10:35
How does PepsiCo use social media in its business strategy?
PepsiCo employs a three-pronged social media approach. First, they actively monitor online conversations about their brands, exemplified by Gatorade Mission Control—a dedicated facility with staff tracking discussions 24/7 and addressing misinformation. Second, they facilitate consumer engagement by providing platforms like Pepsi Pulse where people can discuss trends and share interests. Third, PepsiCo directly participates in social dialogue through innovative initiatives such as Twitter concerts with artists like Katy Perry and technology that allows users to gift Pepsi beverages to others via smartphones. Their focus extends beyond simply counting likes, aiming instead for meaningful consumer connections.
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UCLAAnderson
07:08 - 10:02
What does former Ambassador McFaul think of President Trump's comments about Ukraine and Zelensky?
Ambassador Michael McFaul finds Trump's comments calling Zelensky a dictator 'shocking,' 'appalling,' and 'embarrassing.' He expresses deep concern that such statements damage America's global reputation and weaken its position internationally. McFaul emphasizes that these comments undermine Ukrainian soldiers fighting for freedom against Russian invasion and present a troubling shift in American foreign policy. He worries that Trump's remarks suggest America might be switching sides in the conflict, causing people worldwide to question which side the United States will support - democrats or autocrats - in this critical geopolitical struggle.
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MSNBC
03:03 - 04:42
What legal action has Blake Lively initiated against Justin Baldoni?
Blake Lively has initiated the discovery process to collect evidence that will expose the people, tactics, and methods allegedly used to damage her reputation and family over the past year. Her legal team aims to gather communications and documentation that they claim will reveal efforts to 'destroy and bury' her reputation. This discovery phase will allow Lively's team to obtain 'receipts' that reportedly cannot be found on Mr. Friedman's website. The legal commentator suggests these materials, like Lively herself, will eventually 'have their day in court,' indicating the evidence will be formally presented in upcoming legal proceedings.
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Law&Crime Network
01:48 - 02:11
How did Donald Trump respond to the discrimination lawsuit filed by the Department of Justice?
Trump countersued the Department of Justice for $100 million, claiming false statements were made against him and his father's housing practices. Despite the judge dismissing his countersuit, Trump continued fighting for years, stating he'd "rather fight than fold" to avoid gaining a reputation as someone who backs down easily. Eventually forced to settle, Trump negotiated a deal that required making changes to his housing policies without admitting any guilt. These changes included emphasizing that his apartments welcomed all races and placing advertisements stating Trump apartments were open to Black renters. Maintaining this image of never admitting wrongdoing became a significant point of pride for Trump.
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Johnny Harris
10:31 - 11:30