What mistakes do clients make in embracing the digital age?

According to Maurice Lévy, the biggest mistake clients make is not paying enough attention to what happens on the web. Many companies underestimate criticism from individuals online, dismissing it as unimportant when these comments can quickly spread and create significant brand issues. Industries vary in digital readiness—tourism, financial services, and automotive sectors are generally well-engaged, while consumer goods companies show different levels of adaptation. This oversight has caused major problems for well-known brands when negative comments about corporate culture, ethical practices, or environmental policies become viral, creating damaging buzz that companies continue to struggle with.