Maurice Lévy Discusses Client Mistakes and Digital Engagement in 2025

In this insightful discussion, Maurice Lévy, CEO of Publicis Groupe, shares key observations on common mistakes clients make in embracing the digital age. He highlights how brands need to adapt to rapidly changing market dynamics and emphasizes the importance of digital engagement. With an eye toward the future, Lévy points out the varying degrees of readiness among industries to step into the digital realm, particularly contrasting consumer goods with sectors like tourism and automotive. He warns against underestimating the impact of online criticism, stressing that brands must pay attention to customer sentiments articulated on the web. This dialogue sheds light on the evolving landscape of brand management and digital strategy, underlining the urgency for companies to engage deeply in the digital space for long-term success.