Relationship Marketing
How do you convert LinkedIn connections into actual leads and customers?
To convert LinkedIn connections into leads and customers, focus on sending targeted connection requests (about 20 daily) to people in your ideal customer profile. When someone accepts, they'll see your content in their feed, so consistent, high-quality posting is essential. Don't immediately pitch after connecting - instead, let them engage with your content naturally. As they view your profile, look for signals of interest. For potential clients, send personalized outreach like a 2-3 minute Loom video providing value specific to their needs without an immediate pitch. This builds trust and demonstrates expertise before any sales conversation begins.
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Tommy Clark
26:38 - 31:59
What are the best practices for creating effective LinkedIn Sponsored Messaging Campaigns?
When creating LinkedIn Sponsored Messaging Campaigns, use a credible sender where the message logically aligns with the sender's persona to maintain authenticity. Structure messages with hyperlinks to increase engagement and keep body text under 500 characters with an easily skimmable format using short segments, bullet points, and minimal text blocks. Offer memorable, exclusive content that users can't get elsewhere—such as special event invitations or unique discounts—to justify the inbox presence. Rather than focusing on open rates (which typically hover around 50% and include false positives), concentrate on engagement metrics that better indicate campaign success. This approach creates value and makes your message stand out in users' inboxes.
Watch clip answer (03:11m)
Paid Media Pros
13:52 - 17:03
How do LinkedIn's retargeting features compare to Meta and Google?
LinkedIn's retargeting features significantly outperform Meta and Google with more targeting options than found anywhere else. Unlike most platforms, LinkedIn's retargeting capabilities (except website visits) aren't cookie-dependent, as users are logged into LinkedIn, resulting in a perfect 100% match rate. LinkedIn allows retargeting of various engagement points including company page visitors, video ad viewers, lead form interactions, and conversation ad engagements. Additionally, audiences can be built retroactively, preventing loss of potential audience members due to delayed setup.
Watch clip answer (00:50m)
B2Linked
00:32 - 01:23
What is the Social Selling Index on LinkedIn and what are its components?
The Social Selling Index (SSI) is a LinkedIn score that measures your performance on the platform through four key metrics. Available only to Sales Navigator subscribers, it rates your effectiveness in: establishing your professional brand, finding the right people, engaging with insights, and building relationships. Each component contributes to your overall score out of 100, allowing you to benchmark against your industry and network. While not directly equating to sales success, the SSI helps identify areas for improvement in your social selling strategy and tracks your progress relative to peers.
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Dean Seddon
00:01 - 04:02
How can LinkedIn polls help attract inbound leads without cold selling?
LinkedIn polls generate significant visibility because the algorithm currently pushes poll content to thousands of users, resulting in exceptional exposure. For example, Wendy's poll received over 28,000 views in just 24 hours. This visibility drives profile views, connection requests, and direct messages from potential clients interested in your services. To create effective polls, follow three key tips: ask simple questions that most people can answer, provide multiple answer options to maximize space in the newsfeed, and use emojis to grab attention. Even when polls aren't directly about your business, they increase your profile visibility, which leads to inbound inquiries about your services.
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Vendy Steinberga
00:14 - 06:13
How does a quiz strategy help convert LinkedIn profile visitors into qualified leads?
A quiz on a LinkedIn profile serves as a genius qualification method because visitors take active steps to engage, effectively qualifying themselves for services. When profile visitors complete the quiz, they receive a personalized connection message, creating a direct line of communication. This approach has proven remarkably effective, with around 95% conversion rate on outreach messages following quiz completion. The strategy continues to deliver results beyond initial connection, with a high success rate of converting these qualified leads into sales calls, creating a streamlined pathway from profile visitor to potential client.
Watch clip answer (00:21m)
Saurav from SalesRobot
04:20 - 04:41