Recruitment Strategies
What are the options for posting jobs on LinkedIn and how do they compare?
LinkedIn offers two main options for job postings. The first is paid job listings, which appear in LinkedIn's job board database. These operate on a pay-per-click model where you only pay when users view your posting, with customizable daily budgets to control spending. The second option is posting free links to career portals on your company page, which limits visibility to your network and followers. Smaller companies with limited LinkedIn presence may benefit from paid listings to reach active candidates unfamiliar with their brand, while companies with large audiences might effectively use free postings.
Watch clip answer (00:51m)
Recruiter Preston
06:27 - 07:19
Why is it important to optimize the first sentence of your LinkedIn summary for mobile viewing?
When viewing LinkedIn profiles on mobile devices, only about three lines of your summary are visible before being cut off with a 'show more' option. This makes the first sentence crucial as it's what most viewers will see initially. Brenda emphasizes making this opening compelling enough to encourage visitors to stay on your profile and click 'show more.' Additionally, providing comprehensive content in your summary improves your visibility in LinkedIn search results, as the platform's algorithm favors profiles with more detailed information.
Watch clip answer (00:52m)
Brenda Meller | Meller Marketing 🥧LinkedIn
16:59 - 17:51
How does LinkedIn measure the success of targeted recruitment campaigns?
LinkedIn measures campaign success through aggregated data analysis rather than tracking individual candidates. They focus on 'influenced hires' as a key metric, examining reach (how many people from the target audience saw the campaign) and conversion rates. Through tracking pixels that connect with their ATS data, they can follow candidates through the recruitment process. While targeting demographics has limitations due to privacy concerns, LinkedIn concentrates on establishing consistent measurement benchmarks over time. This approach allows them to determine whether campaigns perform above or below average, providing a reliable framework to evaluate return on investment for their recruitment marketing efforts.
Watch clip answer (01:50m)
Fairygodboss
32:17 - 34:08
How do you create a job posting that stands out on LinkedIn?
To create a standout job posting on LinkedIn, first fill out all essential details including searchable job title, salary range, work location (remote/on-site), and company information like size and industry. These elements help your posting get found. Second, create a concise job posting of about 250 words that focuses on impact, everyday activities, and mandatory requirements. Avoid using job descriptions filled with buzzwords like "collaborative team players" or "passionate leaders" without context. Instead, provide clarity with specific, tangible examples and limit mandatory requirements to fewer than seven bullets to ensure equity in your recruitment process.
Watch clip answer (03:27m)
Hiring Help With Kat Kibben
01:14 - 04:42
How much does it cost to post a job on LinkedIn and what pricing model do they use?
LinkedIn uses a pay-per-click model for job postings, where recruiters only pay when a user views the job listing. This makes it a relatively cost-effective option compared to flat-fee job boards. The platform allows users to set a daily budget to control spending and even provides budget recommendations based on similar job listings in the market. Alternatively, companies can post links to their career portals on their LinkedIn company page for free, which works well for organizations with a large audience. However, this free option limits reach to only your network and followers, making paid listings more advantageous for smaller companies still building their LinkedIn presence who need to reach active candidates outside their existing connections.
Watch clip answer (00:40m)
Recruiter Preston
06:38 - 07:19
What makes LinkedIn's targeting capabilities unique compared to other advertising platforms?
LinkedIn stands out by enabling advertisers to target with exceptional precision. Unlike Facebook, Google, or other platforms where reaching specific professionals often means targeting broader audiences, LinkedIn allows pinpoint targeting of exact audiences based on professional criteria. Users can target specific job titles at particular companies and focus on specific company sizes to reach precisely the audience they want. This level of professional segmentation is uniquely available on LinkedIn, making it the only platform where such precise B2B targeting is possible without reaching unnecessary masses.
Watch clip answer (00:18m)
Speedwork Social - LinkedIn Ads Agency
15:48 - 16:06