Recruitment Marketing
How can I optimize my LinkedIn company page to effectively source candidates?
To effectively source candidates on LinkedIn, first optimize your company page before beginning your search. Create a strong brand presence with consistent graphics and timely, relevant content that engages both active job seekers and passive talent. Keep your profile updated and post content consistently, though not necessarily daily. Expand your reach by joining LinkedIn groups relevant to your niche, participating naturally in discussions, and sharing useful industry information. Research competitors' job postings to understand market positioning, and leverage your existing network to locate potential candidates. Remember that both active job seekers and passive candidates who might consider good offers can be reached through strategic LinkedIn outreach.
Watch clip answer (00:16m)
Recruiter Preston
04:35 - 04:51
What are the options for posting jobs on LinkedIn and how do they compare?
LinkedIn offers two main options for job postings. The first is paid job listings, which appear in LinkedIn's job board database. These operate on a pay-per-click model where you only pay when users view your posting, with customizable daily budgets to control spending. The second option is posting free links to career portals on your company page, which limits visibility to your network and followers. Smaller companies with limited LinkedIn presence may benefit from paid listings to reach active candidates unfamiliar with their brand, while companies with large audiences might effectively use free postings.
Watch clip answer (00:51m)Recruiter Preston
06:27 - 07:19
How does LinkedIn measure the success of targeted recruitment campaigns?
LinkedIn measures campaign success through aggregated data analysis rather than tracking individual candidates. They focus on 'influenced hires' as a key metric, examining reach (how many people from the target audience saw the campaign) and conversion rates. Through tracking pixels that connect with their ATS data, they can follow candidates through the recruitment process. While targeting demographics has limitations due to privacy concerns, LinkedIn concentrates on establishing consistent measurement benchmarks over time. This approach allows them to determine whether campaigns perform above or below average, providing a reliable framework to evaluate return on investment for their recruitment marketing efforts.
Watch clip answer (01:50m)
Fairygodboss
32:17 - 34:08
How do you create a job posting that stands out on LinkedIn?
To create a standout job posting on LinkedIn, first fill out all essential details including searchable job title, salary range, work location (remote/on-site), and company information like size and industry. These elements help your posting get found. Second, create a concise job posting of about 250 words that focuses on impact, everyday activities, and mandatory requirements. Avoid using job descriptions filled with buzzwords like "collaborative team players" or "passionate leaders" without context. Instead, provide clarity with specific, tangible examples and limit mandatory requirements to fewer than seven bullets to ensure equity in your recruitment process.
Watch clip answer (03:27m)
Hiring Help With Kat Kibben
01:14 - 04:42
What makes LinkedIn's targeting capabilities unique compared to other advertising platforms?
LinkedIn stands out by enabling advertisers to target with exceptional precision. Unlike Facebook, Google, or other platforms where reaching specific professionals often means targeting broader audiences, LinkedIn allows pinpoint targeting of exact audiences based on professional criteria. Users can target specific job titles at particular companies and focus on specific company sizes to reach precisely the audience they want. This level of professional segmentation is uniquely available on LinkedIn, making it the only platform where such precise B2B targeting is possible without reaching unnecessary masses.
Watch clip answer (00:18m)
Speedwork Social - LinkedIn Ads Agency
15:48 - 16:06
What are effective LinkedIn strategies for recruiting both active and passive candidates?
LinkedIn offers valuable recruitment strategies for both candidate types. For active candidates, smaller companies can utilize paid job listings to reach job seekers unfamiliar with their brand. LinkedIn allows users to indicate they're seeking work, making this an excellent starting point for recruiters. For passive candidates, LinkedIn excels as a sourcing tool as you can search by role and reach out to qualified professionals who may consider opportunities despite not actively job hunting. Effective outreach involves researching competitors' hiring practices, leveraging your network connections, and sending personalized messages that demonstrate you've taken time to understand the candidate's background. Customized outreach significantly increases positive response rates.
Watch clip answer (01:07m)
Recruiter Preston
07:11 - 08:19