Recruitment Marketing
What is the most important first step for effective LinkedIn recruiting?
Completing your own LinkedIn profile is the essential first step for effective recruiting. Sue Elson emphasizes that many recruiters focus on viewing other people's profiles while neglecting their own. She stresses the importance of filling in all profile sections and adding your phone number for account security purposes. Without a complete profile, recruiters not only miss opportunities to showcase their expertise but may also risk losing access to their accounts if they forget login credentials.
Watch clip answer (06:43m)
Sue Ellson
00:02 - 06:45
What innovative sourcing techniques are being used to address the current talent shortage challenges?
Companies are implementing flexible recruitment strategies like RPO (Recruitment Process Outsourcing) where businesses can rent sourcers and recruiters on a part-time basis, allowing companies to scale recruitment efforts without long-term commitments during uncertain times. Another effective approach is inbound sourcing through platforms like Microsoft Academy, where companies pay for traffic to attract candidates to specialized platforms before hiring them directly. These techniques help address the challenge of candidates being reluctant to move jobs during uncertain economic times while still providing businesses with the quality talent they need without maintaining full-time recruitment staff.
Watch clip answer (05:16m)
SocialTalent
05:04 - 10:20
How can organizations effectively utilize employee referral programs in their recruitment strategy?
Organizations can effectively leverage employee referral programs by creating a compensation structure that rewards employees for successful referrals. This approach transforms the existing workforce into an 'army of recruiters' who can identify potential candidates in various social settings like restaurants, parties, and family gatherings. The key is not only rewarding employees but also equipping them with the necessary tools to identify suitable candidates. Employees should understand what qualities to look for and the appropriate steps to take when they find potential candidates. This comprehensive approach creates a powerful recruitment network that can identify candidates who are not just qualified but would also be a good cultural fit for the company.
Watch clip answer (00:33m)
4 Corner Resources
24:19 - 24:53
What is the value of mapping out the candidate journey?
Mapping the candidate journey is essential as it helps align your employer branding strategy with the actual candidate experience. When creating this map, organizations should constantly ask themselves 'Why work for us?' and ensure their claimed values are consistently demonstrated across all touchpoints. For example, a company claiming to value work-life balance should reflect this in their application process by making it respectful of candidates' time rather than requiring lengthy, intrusive forms. Effective mapping reveals misalignments between what companies claim about themselves and how they actually treat potential employees during recruitment. This consistency between stated values and actual candidate experience is crucial for authentic employer branding.
Watch clip answer (01:53m)
Sense
20:21 - 22:15