Performance Marketing
What are the key bidding strategies to optimize LinkedIn ad campaigns for better cost-efficiency?
For optimal LinkedIn ad campaigns, start by using manual bidding instead of the default automated option, allowing you to set your own bids. Begin with low bids (about 20% above the floor price) and incrementally increase them until reaching the sweet spot for your audience. CTR (click-through rate) is crucial - LinkedIn evaluates campaigns primarily on this metric, with rates below 0.48% considered low-quality. To improve performance, narrow your audience initially by using skills, groups, and interest targeting to reach the most relevant prospects. Once established, gradually expand your audience and experiment with cheaper ad formats and objectives like lead forms instead of website conversions.
Watch clip answer (00:35m)
Speedwork Social - LinkedIn Ads Agency
15:08 - 15:44
How do you optimize LinkedIn ads?
To optimize LinkedIn ads, work methodically down the funnel starting with your offer and audience. Ensure your offer is compelling to your target audience, then create eye-catching ads that stand out from competitors. Aim for click-through rates of 0.8-1% (above the average 0.4%) and engagement rates above 0.7%. Maintain coherency between your ads and landing pages to provide a seamless user experience. Analyze landing page conversion rates (ideally 1-4%) and implement effective scheduling to increase show-up rates for consultations. Don't immediately blame marketing if leads aren't converting—examine each step of the funnel systematically to identify and fix bottlenecks in sequence.
Watch clip answer (19:07m)
John Stewart Marketing 🚀
00:00 - 19:07
How can I effectively scale my LinkedIn advertising campaigns?
To effectively scale LinkedIn ad campaigns, first separate your cold and retargeting audiences by excluding retargeting audiences from cold campaigns to ensure each targets the appropriate prospects. Identify top-performing segments based on industry, job title, or geography, then allocate more budget to these high-performers. Strategic budget optimization is crucial - focus spending on Tuesday through Thursday when LinkedIn traffic is highest, while potentially lowering bids on weekends. Remember LinkedIn can spend up to 50% more than your set budget on any given day. Finally, regularly refresh ad creatives as you scale, since higher spend accelerates ad fatigue, and utilize bulk actions functionality to efficiently manage multiple campaigns.
Watch clip answer (04:34m)
Speedwork Social - LinkedIn Ads Agency
08:46 - 13:21
What topics were covered in the LinkedIn Ads Radio masterclass series?
The LinkedIn Ads Radio masterclass covered a comprehensive range of topics essential for LinkedIn advertising success. Episodes included an introduction to LinkedIn ads and marketing funnel planning, setting up company profiles, creating first campaigns, mastering targeting, crafting compelling ad copy and design, optimizing campaigns through analytics, and finally scaling strategies. The host emphasizes that this foundation provides advertisers with essential knowledge while future episodes will feature expert interviews and deeper dives into specialized topics like organic LinkedIn, B2B marketing, copywriting, and AI tools.
Watch clip answer (02:16m)
Speedwork Social - LinkedIn Ads Agency
13:31 - 15:47
How do LinkedIn's retargeting features compare to Meta and Google?
LinkedIn's retargeting features significantly outperform Meta and Google with more targeting options than found anywhere else. Unlike most platforms, LinkedIn's retargeting capabilities (except website visits) aren't cookie-dependent, as users are logged into LinkedIn, resulting in a perfect 100% match rate. LinkedIn allows retargeting of various engagement points including company page visitors, video ad viewers, lead form interactions, and conversation ad engagements. Additionally, audiences can be built retroactively, preventing loss of potential audience members due to delayed setup.
Watch clip answer (00:50m)
B2Linked
00:32 - 01:23
What is A/B testing and how does it work?
A/B testing is an invaluable yet simple tool that helps businesses understand customer behaviors and optimize content. It functions like a marketing experiment where you split your audience to test two different versions of the same element. By comparing performance of variations in elements like email subject lines, landing page designs, or CTA placements, you can determine which version better increases engagement, sales, or other key metrics. This data-driven approach enables businesses to make informed decisions that positively impact their goals and improve conversion rates.
Watch clip answer (09:31m)
HubSpot Marketing
00:00 - 09:31