Outreach techniques
What are the main functions of LinkedIn Recruiter for finding top talent?
LinkedIn Recruiter offers three primary functions: candidate search, outreach/engagement tools, and team collaboration capabilities. The platform's standout search features allow users to access talent beyond third-degree connections (unlike LinkedIn Recruiter Lite) and utilize over 40 candidate filters with Boolean operators to narrow searches. The AI-based Spotlights feature prioritizes relevant candidates by recommending skills, locations, and companies most likely to engage with your business. Additionally, Skill Assessments help verify candidates' proficiencies through online tests, adding credibility to their claimed expertise.
Watch clip answer (03:23m)
Wiza
00:30 - 03:53
Why is traditional B2B LinkedIn outreach failing and what approach actually works?
Traditional LinkedIn outreach is failing because 99% of B2B messages use generic cold pitches that people automatically ignore or delete. These tactics only target the 3% of prospects actively seeking solutions. Instead, successful businesses are using a micro-engagement strategy focused on positioning rather than pitching. This approach involves getting on prospects' radar before messaging them, optimizing profiles for instant credibility, and asking strategic questions instead of selling immediately. By engaging with prospects' content first and providing value, businesses build authority and trust, making prospects come to them rather than chasing leads. This strategy transforms cold outreach into warm conversations with response rates exceeding 50%.
Watch clip answer (19:53m)
Artem GSS
00:00 - 19:53
Why do some LinkedIn messages get instant replies while others vanish?
LinkedIn messages get better responses when you understand key signals in the platform. The green circles in your messaging inbox indicate important user status - hollow green means mobile notifications are on, while solid green means they're online now. By prioritizing messages to people with these indicators, you can triple your response rates. Additionally, using LinkedIn audio messages creates curiosity (like a mysterious gift) that people can't resist opening. Respectful, personalized outreach combined with strategic timing dramatically improves engagement and conversation rates.
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Mark Firth
08:53 - 13:29
What are effective follow-up strategies to increase sales conversions?
Effective follow-up strategies start with understanding that 80% of closed deals happen on the fifth attempt, making consistent follow-up essential. Mapping out a structured process and automating as much as possible ensures these crucial steps get done. Timing is critical - striking while the iron is hot, especially in the first seven days after contact. Creative approaches like sending content snacks, utilizing social proof, and even using memes keep prospects engaged. Surprise elements such as anniversary gifts and personalized snail mail can differentiate you from digital-only communicators, creating memorable touchpoints that transform fence-sitters into customers.
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Cheryl C Perez
00:26 - 06:38
How should you structure LinkedIn messages to increase response rates?
LinkedIn messages should be structured as brief, conversational texts rather than formal emails. Start with an observation about the recipient, followed by a question to prompt dialogue. Keep messages under 50 words, formatted like texts to friends. When following up, add context through video notes or voice messages to stand out. The goal isn't to book a meeting immediately but to start a conversation that can lead to determining if your solution addresses their needs. This approach makes your outreach more personal and significantly increases response rates.
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Sales Feed
03:25 - 03:30
What are the best practices for crafting effective LinkedIn InMail messages?
LinkedIn InMail messages should be compelling with attention-grabbing subject lines that create curiosity. Personalize each message using insights from the recipient's profile, such as recent posts, shared interests, or experiences to create a meaningful connection. Keep messages brief (under 500 characters) to maintain reader attention and optimize response rates. Include a clear call to action with specific next steps, whether it's a phone call, meeting time, or sharing additional information. Finally, maintain a complete, up-to-date LinkedIn profile, as prospects are 87% more likely to accept InMails from users with fully completed profiles.
Watch clip answer (02:25m)
LinkedIn for Sales
00:00 - 02:25