Outreach techniques
What are the opportunities for collaboration in community resilience initiatives?
According to Lihia McAvoy of AT&T, opportunities for collaboration are always available and emerge through networking and meaningful conversations. These opportunities arise when people listen to what others are doing and connect the dots between different initiatives. McAvoy emphasizes that networking environments, like conferences and receptions, serve as birthplaces for innovative ideas when organizations from diverse sectors—nonprofits, businesses, and other organizations—interact and share their work. The key to unlocking these collaborative opportunities is active listening and remaining open to possibilities that emerge through conversation.
Watch clip answer (00:51m)
U.S. Chamber of Commerce Foundation
30:15 - 31:07
How has LinkedIn's algorithm changed and what strategy works well for B2B companies today?
LinkedIn's algorithm is constantly changing, shifting away from the historical model where followers automatically saw company updates. Today's effective approach is more focused on outbound engagement and community management rather than just pushing out content. Social listening has become crucial - identifying relevant conversations, adding meaningful comments, and engaging with existing content posted by others. This strategy drives better traffic and engagement to company pages while cultivating the two-way conversations people value on social media. Though companies still share owned content like announcements and webinars, the outbound approach is currently working best with LinkedIn's algorithm.
Watch clip answer (01:46m)
Bospar PR
06:59 - 08:45
What methods are available for church members to stay updated through the newsletter?
Church members can stay updated through the church newsletter in several ways. One option is to fill out a yellow card available at the info desk in the foyer with your name and email address, then drop it in the Dropbox, after which you'll be added to the email list. Alternatively, members can visit the church website where there's a dedicated button on the homepage labeled 'church newsletter' that provides access to all current information. The newsletter contains important dates and events for December and January, including prayer meetings, community outreach initiatives, and special services.
Watch clip answer (03:40m)
BELONG CHURCH NZ
40:30 - 44:11
What are the two types of client outreach emails and when should they be used?
Alessandro Di Ruscio describes two email formats for client outreach. The first is a standard email used for the majority of clients - those you want to work with but aren't necessarily your dream collaborations. The second format is specifically for clients you absolutely want to work with and deeply admire. Both email formats require personalization, particularly in the subject line, which should always include the company name to appear authentic and distinguish your message from spam. This personalized approach increases the likelihood of getting your email read and receiving a positive response.
Watch clip answer (01:28m)
The Escape 9-to-5 Show
07:15 - 08:43
What are some free tools for sending bulk emails?
The clip highlights three main free email marketing tools: Gmax, Snob IO, and Woodpecker Co. Gmax is beginner-friendly with features like email verification, inbox tracking, and domain integration. It connects with Gmail to send personalized emails. Snob IO offers email finding, verification, and warm-up capabilities, while Woodpecker Co is excellent for cold outreach with tracking features showing if recipients open your emails. All three tools offer free plans to start with, allowing users to test functionality before committing to paid versions.
Watch clip answer (08:57m)
Course Territory
02:03 - 11:00
How can businesses leverage targeted email marketing to drive significant sales?
Neil Patel recommends identifying specific customer groups (like bicycle shop owners) and obtaining their email addresses through methods like web scraping, Mechanical Turk, or crawling platforms like Yelp. Once you have these targeted lists, you can send mass emails offering products that specifically benefit these business owners. This unconventional approach proved highly effective in a real case study where Patel helped a cleaning business owner. They scraped 16-17,000 emails from relevant business listings and sent targeted offers for cleaning products. The campaign generated over $500,000 in sales over the following 12 months, demonstrating the power of highly targeted email outreach to specific business niches.
Watch clip answer (01:05m)
Pioneers
40:22 - 41:27