Marketing Strategy
How do you ensure that your advocates have a consistent stream of content to share?
NielsenIQ ensures a consistent content stream through a collaborative approach. They provide in-house training developed with their learning team and LinkedIn learning pathways to help employees build their personal brands. Content is sourced through collaboration with various marketing teams who contribute to a centralized feed, tagged by topic. Anna manages the infrastructure while handpicking important global campaigns for wider distribution. Advocates can personalize content with their own voice and personality, which helps them grow their audience while promoting company material. This tiered advocacy system balances corporate messaging with authentic personal branding.
Watch clip answer (03:39m)
DSMN8 - The Employee Advocacy Platform
10:21 - 14:00
What is the key strategy for effective employer branding?
The key strategy for effective employer branding is laser-focused messaging on a single core idea or small subset of messages that differentiates your company from competitors. Rather than presenting a laundry list of benefits, successful employer brands concentrate on specific messaging that resonates with their target audience and is consistently communicated across all channels. This focused approach ensures clarity for candidates who have limited time and attention. Like Volvo's consistent safety messaging, an effective employer brand should be built around something that is demonstrably true and repeatedly emphasized. The strategy requires understanding your audience—tailoring your core message to different candidates' needs while maintaining the same fundamental brand promise.
Watch clip answer (06:44m)
James Ellis
00:04 - 06:48
Why is traditional B2B LinkedIn outreach failing and what approach actually works?
Traditional LinkedIn outreach is failing because 99% of B2B messages use generic cold pitches that people automatically ignore or delete. These tactics only target the 3% of prospects actively seeking solutions. Instead, successful businesses are using a micro-engagement strategy focused on positioning rather than pitching. This approach involves getting on prospects' radar before messaging them, optimizing profiles for instant credibility, and asking strategic questions instead of selling immediately. By engaging with prospects' content first and providing value, businesses build authority and trust, making prospects come to them rather than chasing leads. This strategy transforms cold outreach into warm conversations with response rates exceeding 50%.
Watch clip answer (19:53m)
Artem GSS
00:00 - 19:53
What is the Dream 100 concept and how can it help grow your LinkedIn presence?
The Dream 100 concept, originated by Russell Brunson, is a strategic approach to connecting with influential people on LinkedIn. Rather than directly targeting your ideal 100 people (who would likely ignore you), you connect with people in their network first. When you connect with people in their networks, you increase your visibility to your dream connections. This strategy works because the LinkedIn algorithm shows content to users whose connections engage with it. By focusing on strategic connections within your space who are interested in similar content, you improve engagement rates and algorithmic performance. Eventually, this network-building approach leads to connecting with your dream connections directly, helping you build organic impressions and attract high-quality leads without cold messaging.
Watch clip answer (04:37m)
Neil Patel
00:46 - 05:23
How can I grow my network on LinkedIn to generate high-paying leads?
To grow your LinkedIn network effectively, implement strategic connection planning by focusing on people in your niche rather than random connections. Use the Dream 100 concept - instead of directly targeting influential accounts, connect with people in their networks first, which eventually leads to connecting with key figures. The LinkedIn algorithm rewards users who leave thoughtful, detailed comments on others' content, which builds your authority and visibility. Consistency in engaging with relevant content before posting your own is crucial. When you do post, use short, punchy hooks that evoke curiosity and encourage meaningful comments, which fuels algorithmic promotion of your content.
Watch clip answer (05:31m)Neil Patel
00:00 - 05:31
What are the three key phases for effective LinkedIn lead generation for SMMA owners?
The three key phases for effective LinkedIn lead generation begin with creating a detailed ideal client persona (ICP), understanding both surface-level attributes and emotional drivers of potential clients. The second phase focuses on outbound efforts through personalized connection requests, prioritizing mutual connections to increase acceptance rates while avoiding salesy language. The third phase involves optimizing for inbound leads by ensuring LinkedIn profiles are keyword-optimized, creating SEO-optimized content, and setting up company pages that improve discoverability when potential clients search for relevant services.
Watch clip answer (10:26m)
Natasha Vilaseca
00:00 - 10:26