Marketing Strategy
How can LinkedIn polls help attract inbound leads without cold selling?
LinkedIn polls generate significant visibility because the algorithm currently pushes poll content to thousands of users, resulting in exceptional exposure. For example, Wendy's poll received over 28,000 views in just 24 hours. This visibility drives profile views, connection requests, and direct messages from potential clients interested in your services. To create effective polls, follow three key tips: ask simple questions that most people can answer, provide multiple answer options to maximize space in the newsfeed, and use emojis to grab attention. Even when polls aren't directly about your business, they increase your profile visibility, which leads to inbound inquiries about your services.
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Vendy Steinberga
00:14 - 06:13
How can you effectively use LinkedIn newsletters to grow your audience and generate leads?
LinkedIn newsletters are a powerful, low-effort growth tool that delivers content directly to subscribers' inboxes while being boosted by the algorithm. To succeed, brand your newsletter with a memorable name and eye-catching graphics, write concise (400-800 words) skimmable content following a consistent structure: personal intro, one clear takeaway, useful resource links, and occasional soft CTAs. Maintain consistency in your publishing schedule and repurpose existing content to save time. Drive subscriber growth by promoting in your bio, posts, and comments, then track metrics like engagement and lead conversions using UTM links. This approach builds trust at scale while creating a sustainable path to conversions.
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HubSpot Marketing
00:00 - 11:44
Should I publish a long-form LinkedIn article or just a short LinkedIn post?
You should leverage both formats rather than choosing between them. LinkedIn articles provide in-depth content that enhances thought leadership and appears in Google searches, while posts offer immediate feedback and greater reach. The ideal strategy is to prioritize LinkedIn posts for regular engagement while occasionally publishing articles for deeper content. When you do publish an article, promote it through LinkedIn posts by teasing the content or repurposing insights from it. This balanced approach maximizes your LinkedIn presence by combining the frequency of posts with the longevity of articles.
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Your LinkedIn Business Strategist
00:03 - 09:14
What are the most effective content formats for maximizing LinkedIn engagement?
LinkedIn currently supports various content formats with balanced performance across the platform. Video content is being heavily promoted by LinkedIn (reportedly pushed twice as much as other formats), making it an excellent choice for visibility. Long-form, in-depth text posts also perform exceptionally well, especially when they provide specific, actionable information that audiences can immediately implement. The expert recommends choosing formats you personally enjoy creating, as this increases consistency. For writers, long-form text content works well; those comfortable on camera should leverage short-form video; visual thinkers can use graphics and carousels. For maximum impact, consider alternating between short-form video and detailed text posts while maintaining a consistent posting schedule of 3-5 times per week during business hours.
Watch clip answer (03:58m)
Tommy Clark
09:34 - 13:33
What is the step-by-step process for creating engaging LinkedIn posts?
The process starts with finding unique insights by analyzing audience problems, personal experiences, or backstory. Next, develop a single clear idea or angle for each post, following the 'one post = one idea' rule to maintain focus. Structure your post with a clear format using frameworks like PAS (Problem-Agitate-Solution) or storytelling techniques. Craft a compelling hook in the first two lines that triggers interest, explains what the post is about, and makes readers feel concerned. Finally, write simple, accessible content that delivers on your hook's promise, and consider adding visual elements like infographics or images to enhance engagement.
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Pierre Herubel
00:18 - 00:46
How do we measure the success of employer branding initiatives?
The key to measuring employer branding success starts with clearly defining what you're trying to measure. Some practitioners measure employer reputation (what others think of your company), while others measure the impact of specific branding activities. Measurement becomes much easier when you've established clear objectives during the strategy phase. The biggest mistake is falling into the 'McNamara Fallacy' - measuring only what's easily countable rather than what truly matters. Effective measurement isn't about finding whatever data is available, but about determining metrics that directly connect to your initial objectives. When done properly, these measurements can demonstrate genuine ROI and justify continued investment.
Watch clip answer (04:08m)
James Ellis
02:13 - 06:21