Marketing Automation
What are the best practices for successful social media advertising?
Successful social media advertising begins with choosing the right platform for your audience - for example, B2C products typically perform well on Instagram, while B2B services are better suited for LinkedIn or Twitter. Next, clearly define your business goals to determine whether you're focusing on direct sales or content marketing promotion. Implement platform-native content tools to boost engagement, such as Twitter polls or Instagram stickers, and always direct users to custom landing pages relevant to your offer. Finally, test multiple ad variations and promote your top-performing content (the 'unicorn' content that delivers 70% of your results) to maximize ROI. HubSpot's free tools can help manage these campaigns effectively.
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HubSpot Marketing
00:10 - 07:45
What digital marketing strategies can help small businesses get started online?
Small businesses can begin their online journey through several digital marketing strategies. As Torie Mathis explains, these include social media marketing, email marketing, search engine optimization (SEO), and content marketing. For those needing guidance, Mathis offers various resources like videos and articles that help entrepreneurs understand these concepts and implement them effectively. These digital marketing approaches provide cost-effective alternatives to traditional marketing, making them particularly valuable for businesses with limited budgets.
Watch clip answer (00:15m)
Torie Mathis | Digital Marketing
11:21 - 11:37
What are some free tools for sending bulk emails?
The clip highlights three main free email marketing tools: Gmax, Snob IO, and Woodpecker Co. Gmax is beginner-friendly with features like email verification, inbox tracking, and domain integration. It connects with Gmail to send personalized emails. Snob IO offers email finding, verification, and warm-up capabilities, while Woodpecker Co is excellent for cold outreach with tracking features showing if recipients open your emails. All three tools offer free plans to start with, allowing users to test functionality before committing to paid versions.
Watch clip answer (08:57m)
Course Territory
02:03 - 11:00
What are the best email providers for sending bulk emails over 500 emails per day?
For sending over 500 emails daily, you need to switch from regular email services like Google Workspace (which has limitations of approximately 750 emails per day) to specialized email providers. These providers come in three categories: basic providers like Mailchimp for simple newsletters and list management, automation-focused providers like HubSpot and Infusionsoft for creating email sequences and triggered workflows, and enterprise providers for high-volume sending (15,000+ emails daily). Enterprise providers offer essential features for mass emailing, including rotating IP addresses, dedicated IPs, and advanced deliverability tools to ensure emails reach recipients' inboxes. These platforms also manage critical compliance aspects like unsubscribe handling and spam reporting, which are necessary when sending commercial emails at scale.
Watch clip answer (03:01m)
itGenius 🤓 Biz Tech Experts
00:00 - 03:01
How can B2B businesses reach bicycle shops effectively to include their products?
For B2B outreach to bicycle shops, Neil Patel recommends leveraging existing networks that already have bicycle shop directories, such as Yelp. The strategy involves crawling or scraping these directories to collect email addresses of shop owners. Alternatively, using services like Mechanical Turk to gather contacts can be cost-effective, paying just pennies per email address collected. Once you have the contact list, send mass emails highlighting how your product can benefit their business through upselling opportunities and increased revenue. This approach proved successful for a cleaning business that generated over half a million dollars in sales over 12 months from approximately 17,000 emails. Though unconventional, this growth hack is effective for establishing B2B relationships in niche markets.
Watch clip answer (01:45m)
Pioneers
39:41 - 41:27