What are the best practices for successful social media advertising?

Successful social media advertising begins with choosing the right platform for your audience - for example, B2C products typically perform well on Instagram, while B2B services are better suited for LinkedIn or Twitter. Next, clearly define your business goals to determine whether you're focusing on direct sales or content marketing promotion. Implement platform-native content tools to boost engagement, such as Twitter polls or Instagram stickers, and always direct users to custom landing pages relevant to your offer. Finally, test multiple ad variations and promote your top-performing content (the 'unicorn' content that delivers 70% of your results) to maximize ROI. HubSpot's free tools can help manage these campaigns effectively.