LinkedIn Public Profile
How can you leverage weak ties on LinkedIn to find job opportunities?
According to research, 84% of people get jobs through weak relationships rather than close connections. To leverage weak ties on LinkedIn, first use the filter feature to find alumni working in your target field - this creates an immediate connection point. Second, use LinkedIn Groups to message professionals you're not directly connected with, joining groups related to your interests. Finally, send customized connection requests that are relatable, complimentary, and add value. Before reaching out, ensure your LinkedIn profile is optimized to make a good impression when these weak connections check your profile.
Watch clip answer (07:03m)What is the key to building successful professional relationships after networking events?
According to Vanessa Van Beek, networking events are just the beginning of relationship building, not the end. After initial meetings, it's crucial to further these connections through consistent engagement. This includes following people on LinkedIn, commenting on their posts with thoughtful insights, and participating in conversations about shared interests like books or research topics. Vanessa also emphasizes the importance of establishing your own voice through writing, which clarifies your perspectives and positions you as a thought leader. This creates a profile that demonstrates your expertise beyond just verbal conversations. For introverts especially, writing offers a powerful way to build professional relationships, as it allows others to see your thinking process and expertise even without face-to-face interactions.
Watch clip answer (02:16m)How can SMMA owners transition from cold calling to more effective LinkedIn lead generation?
Initially, the speaker relied on traditional cold methods like cold calling and door knocking, which involved reaching out to large numbers of prospects hoping for small conversion rates. This approach led to frequent rejection and burnout. The solution was switching to LinkedIn prospecting, which, while still technically cold outreach, offers significant advantages. Through LinkedIn, prospects can be quickly turned warm via your professional profile and content that keeps you top of mind. This strategy creates relationships where even if someone isn't an immediate fit, they may become a potential client in the future as they engage with your content and develop familiarity with your expertise.
Watch clip answer (00:36m)What are the five best practices for writing effective InMail messages on LinkedIn?
LinkedIn InMail success relies on five key strategies. First, craft compelling messages with attention-grabbing subject lines that create curiosity. Second, personalize your outreach using insights from the recipient's profile, such as common interests, experiences, or recent activity. Third, keep messages concise—under 500 characters—to maintain reader attention and optimize response rates. Fourth, include a clear call to action, offering specific next steps like a phone call or sharing valuable resources. Finally, maintain a complete LinkedIn profile, as prospects are 87% more likely to respond to users with fully developed profiles. These practices significantly enhance InMail effectiveness.
Watch clip answer (02:25m)How do you use Boolean operators in LinkedIn searches to find specific prospects?
LinkedIn Boolean searches allow you to refine your search results by using specific operators: quotes for exact matches, AND to include multiple required criteria, OR to broaden searches with alternatives, and NOT to exclude terms. These operators must be in ALL CAPS to function properly. Additionally, parentheses help organize complex searches with multiple operators. Using these techniques, you can precisely target your ideal prospects by combining keywords, excluding irrelevant roles, and creating more effective searches in both free LinkedIn search and Sales Navigator.
Watch clip answer (05:40m)How can you attract people to grow your network on LinkedIn?
There are three main ways to attract people and grow your LinkedIn network. First is outreach, where you identify interesting people and send personalized messages explaining why you find them valuable and what you can offer them. Second is posting content on topics you're passionate about, which builds trust with your audience. Third is engagement, which involves interacting with other people's posts and comments, then following up with connection requests. For beginners, start with engagement, then progress to outreach, and finally develop a content posting strategy as your network grows.
Watch clip answer (02:16m)