LinkedIn Public Profile
What are the benefits of customizing your LinkedIn URL?
Customizing your LinkedIn URL offers several key advantages. First, it enhances your professional branding and memorability, making it easier for potential employers to find and remember your profile. Second, it provides SEO benefits, increasing your visibility in search results. Third, it adds a layer of professionalism to your online presence, especially important when including your LinkedIn URL on your resume. Rather than using LinkedIn's default URL with random numbers and letters, a personalized URL featuring your name creates a cleaner, more polished impression.
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Professor Heather Austin
19:38 - 20:56
How can college students effectively create content on LinkedIn?
When creating posts on LinkedIn, college students have numerous opportunities because there isn't a large volume of content on the platform. Most users simply set up profiles and scroll without actively contributing. This creates a significant advantage for content creators. By publishing posts regularly throughout the week, students can generate substantially more views than expected. This engagement helps build visibility and strengthen professional networks on the platform, making content creation a valuable strategy for college students looking to establish their personal brand and improve their job prospects.
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Stacy Jene
13:34 - 13:39
What is the key to effectively sharing content on LinkedIn after completing your profile?
According to Jeff Weiner, CEO of LinkedIn, the key is authenticity. After completing your profile, focus on sharing your perspective, experiences, knowledge, and what inspires you. Rather than trying to be someone you're not or who you think others expect you to be, share content that genuinely excites you, moves you, or has opened your eyes. Weiner emphasizes being yourself and sharing authentic content will help you engage an audience quickly. Additionally, he advises being present, staying engaged, clearly communicating your goals, and proactively pursuing opportunities. This authentic approach helps create a meaningful professional presence that resonates with your network.
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OxfordUnion
09:15 - 09:51
Should I publish a long-form LinkedIn article or just a short LinkedIn post?
You should leverage both formats rather than choosing between them. LinkedIn articles provide in-depth content that enhances thought leadership and appears in Google searches, while posts offer immediate feedback and greater reach. The ideal strategy is to prioritize LinkedIn posts for regular engagement while occasionally publishing articles for deeper content. When you do publish an article, promote it through LinkedIn posts by teasing the content or repurposing insights from it. This balanced approach maximizes your LinkedIn presence by combining the frequency of posts with the longevity of articles.
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Your LinkedIn Business Strategist
00:03 - 09:14
How does a quiz strategy help convert LinkedIn profile visitors into qualified leads?
A quiz on a LinkedIn profile serves as a genius qualification method because visitors take active steps to engage, effectively qualifying themselves for services. When profile visitors complete the quiz, they receive a personalized connection message, creating a direct line of communication. This approach has proven remarkably effective, with around 95% conversion rate on outreach messages following quiz completion. The strategy continues to deliver results beyond initial connection, with a high success rate of converting these qualified leads into sales calls, creating a streamlined pathway from profile visitor to potential client.
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Saurav from SalesRobot
04:20 - 04:41
What are six ways to make your LinkedIn profile more inclusive and promote diversity?
LinkedIn offers six practical steps to build an inclusive personal brand. First, add pronouns to your name to demonstrate respect and avoid gender assumptions. Second, include name pronunciation guidance to help connections properly address you. Third, make your profile public for better visibility and networking. Fourth, customize your profile URL for easier sharing and memorability. Fifth, add descriptive alt text to images for accessibility to visually impaired users. Finally, diversify your recommendations to represent various demographics and organizations, helping potential clients see themselves working with you. These steps foster mutual respect while making your profile more accessible to everyone.
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Law Firm Marketing - By Aries
00:00 - 08:16