LinkedIn Marketing
How do LinkedIn's retargeting features compare to Meta and Google?
LinkedIn's retargeting features significantly outperform Meta and Google with more targeting options than found anywhere else. Unlike most platforms, LinkedIn's retargeting capabilities (except website visits) aren't cookie-dependent, as users are logged into LinkedIn, resulting in a perfect 100% match rate. LinkedIn allows retargeting of various engagement points including company page visitors, video ad viewers, lead form interactions, and conversation ad engagements. Additionally, audiences can be built retroactively, preventing loss of potential audience members due to delayed setup.
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B2Linked
00:32 - 01:23
What is the Social Selling Index on LinkedIn and what are its components?
The Social Selling Index (SSI) is a LinkedIn score that measures your performance on the platform through four key metrics. Available only to Sales Navigator subscribers, it rates your effectiveness in: establishing your professional brand, finding the right people, engaging with insights, and building relationships. Each component contributes to your overall score out of 100, allowing you to benchmark against your industry and network. While not directly equating to sales success, the SSI helps identify areas for improvement in your social selling strategy and tracks your progress relative to peers.
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Dean Seddon
00:01 - 04:02
What is the most important aspect of effective LinkedIn lead generation?
The most important aspect of LinkedIn lead generation is focusing on audience quality rather than quantity. LinkedIn has changed, making the volume-based approach outdated. Now success depends on careful audience selection and personalization. By spending a few minutes researching prospects and crafting personalized connection messages, you significantly increase response rates. The quality of leads improves when targeting qualified prospects with appropriate pain points and buying capacity. Ravi emphasizes identifying decision-makers with sufficient budgets, particularly for higher-ticket B2B products or services. This quality-focused approach consistently outperforms mass messaging strategies.
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Ravi Abuvala
00:00 - 16:11
What are the advantages of using LinkedIn for lead generation in B2B settings?
LinkedIn offers highly targeted lead generation opportunities, particularly for B2B businesses. The platform allows precise filtering by job titles, enabling users to reach specific decision-makers directly. As a professional network, LinkedIn creates a business context where professional conversations are expected and welcomed. High-level business owners and decision-makers are regularly active on the platform for recruitment, brand content creation, and business networking, making it especially effective for high-ticket B2B sales when quality connections matter more than volume.
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Instantly
18:05 - 21:30
What is the importance of video content on LinkedIn?
Video posts on LinkedIn get five times the engagement as text posts, making them essential for modern LinkedIn marketing. Video builds authority, trust, and credibility more effectively than text alone, which is crucial for winning over dream clients. The platform has evolved from being predominantly text-based to one where video content dominates engagement. For business owners and founders, video offers the most effective way to stand out and connect with your target audience, ultimately converting better than other content formats when properly executed with the right messaging.
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Impaxs Marketing
00:00 - 00:34
What is a LinkedIn newsletter and why is it valuable for growing your audience?
A LinkedIn newsletter combines the features of a blog, email newsletter, and lead generation tool into one powerful platform. It's valuable because LinkedIn automatically distributes your content through notifications to subscribers and sometimes their followers—free distribution you don't get elsewhere. When someone follows you, they're prompted to subscribe, essentially building an email list without needing technical skills or software. Each issue lives on your profile and in a searchable archive, allowing you to link to various resources, build trust, and drive traffic. LinkedIn even boosts your first few posts to help you grow your audience, making newsletters an effective way to create repeat touch points with warm traffic.
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HubSpot Marketing
00:50 - 10:37