Lead generation
How can you effectively gather and reach out to email contacts for a niche business?
Neil Patel recommends finding groups related to your niche (like bicycle shop owners) and scraping their information from platforms like Yelp. He suggests using Mechanical Turk to pay people a few cents per contact to build your email list. Once you have these targeted contacts, send mass emails highlighting how your product can help their business increase revenue through upselling. Patel shares a real-world example where he used this approach for a friend's cleaning business, scraping approximately 17,000 emails from Yelp and generating over half a million dollars in sales over the following 12 months. Though unconventional, this growth hack can deliver significant results.
Watch clip answer (01:01m)
Pioneers
40:22 - 41:24
How can businesses leverage targeted email marketing to drive significant sales?
Neil Patel recommends identifying specific customer groups (like bicycle shop owners) and obtaining their email addresses through methods like web scraping, Mechanical Turk, or crawling platforms like Yelp. Once you have these targeted lists, you can send mass emails offering products that specifically benefit these business owners. This unconventional approach proved highly effective in a real case study where Patel helped a cleaning business owner. They scraped 16-17,000 emails from relevant business listings and sent targeted offers for cleaning products. The campaign generated over $500,000 in sales over the following 12 months, demonstrating the power of highly targeted email outreach to specific business niches.
Watch clip answer (01:05m)Pioneers
40:22 - 41:27
How did a struggling gym owner turn around his failing business?
A gym owner was working exhausting hours - teaching at his gym from 5-9am, working a 9-5 job, then returning to teach evening sessions until 8pm. Despite this schedule, his gym was losing money, requiring his entire primary income to sustain it. With a growing family and no savings left, he reached a breaking point. Instead of pursuing an online fitness business as initially considered, he invested his last $1,000 on a business strategy that focused on making his existing gym profitable. This decision led to remarkable results, generating $38,000 in his first 30 days of implementing the new approach.
Watch clip answer (01:13m)
Alex Hormozi
03:06:51 - 03:08:04