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Job Search

What are effective methods for researching a company before an interview?

Google Alerts is a powerful tool for interview research that provides up-to-date information about companies. By creating alerts with specific search operators alongside the company name, you can track new job postings, competitor information, and financial updates. For example, typing the company name followed by 'competition' will alert you when the company is mentioned in competitive contexts. You can also monitor quarterly earnings for financial insights. These findings can be strategically used not only in your answers but also during small talk and when asking questions at the end of the interview.

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Jeff Su

00:00 - 04:16

How can I make my resume ATS-friendly?

To make your resume ATS-friendly, follow four key strategies. First, use keywords strategically from the job posting you're applying for. Second, structure your resume with clear hierarchy and proper section titles. Third, avoid formatting pitfalls such as tables, columns, images, charts, or graphics that confuse ATS systems. Finally, use simple, readable fonts (11-point size is recommended) and maintain consistent formatting throughout your document. These approaches help ensure your resume passes through automated screening systems and reaches human recruiters, as over 88% of resumes never make it past the ATS.

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Professor Heather Austin

00:00 - 00:27

What are the pros and cons of using LinkedIn's Easy Apply feature?

LinkedIn Easy Apply offers several benefits: it's a time-saving way to apply for jobs without leaving the platform, allows reuse of previously uploaded resumes, helps cast a wider net in your job search, and improves visibility if your profile is well-optimized with matching skills and keywords. However, it has drawbacks: increased competition makes standing out difficult, your LinkedIn profile isn't tailored for specific roles, and an unoptimized profile can actually decrease your chances of getting noticed. For better results, connect with job posters directly and always check job postings for specific instructions.

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Cindy Dodd

00:00 - 00:11

What are the three effective LinkedIn job search strategies to stand out and find job opportunities?

The three effective LinkedIn job search strategies are: first, browsing recommended jobs tailored to your profile, which delivers more relevant opportunities than random searching. Second, leveraging your network connections who work at target companies, as candidates with internal referrals are much more likely to get interviews and be hired. Third, setting up job alerts with specific filters to receive timely notifications about new positions matching your criteria. These strategies help you save time, maintain confidence, and apply quickly to new opportunities.

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Professor Heather Austin

00:00 - 11:05

How can I effectively use LinkedIn's Jobs feature to search for employment opportunities?

LinkedIn's Jobs feature allows you to efficiently search for employment opportunities and set up job alerts for newly posted positions. The feature includes four main areas worth exploring: Job Collections (curated lists of jobs across industries), Still Hiring (recommended jobs you may have missed), Recommended for You (personalized suggestions based on your profile and activity), and the main search functionality. To maximize the effectiveness of LinkedIn's job search tools, you should maintain a fully optimized profile. The platform also prioritizes early applications, as employers are more likely to consider candidates who apply sooner rather than later. By utilizing job alerts, you can be notified immediately when relevant positions become available, giving you an advantage in the application process.

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Professor Heather Austin

01:42 - 05:08

What is a four sentence cover letter and how can it be used effectively?

A four sentence cover letter is a concise format that includes specifying the position you're targeting, highlighting your relevant experience or skills, referring to your resume for additional details, and expressing interest in discussing the opportunity further. This streamlined approach satisfies application requirements while being personalized to the recipient, making it unique and tailored rather than generic. The effectiveness comes from its targeted nature, showing you've done your homework about the position and company, increasing your chances of receiving a response.

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Andrew LaCivita

00:52 - 09:53

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