What are effective methods for researching a company before an interview?

Google Alerts is a powerful tool for interview research that provides up-to-date information about companies. By creating alerts with specific search operators alongside the company name, you can track new job postings, competitor information, and financial updates. For example, typing the company name followed by 'competition' will alert you when the company is mentioned in competitive contexts. You can also monitor quarterly earnings for financial insights. These findings can be strategically used not only in your answers but also during small talk and when asking questions at the end of the interview.