First-Party Data Collection
How can you increase your survey response rate?
To increase survey response rates, make the survey process as simple as possible by keeping questions to a minimum and ensuring mobile-friendly design. Offer incentives such as discounts, gift cards, or prize drawings to motivate participation. Personalize survey invitations by using recipients' names and explaining how their feedback will be used. Follow up with non-responders through friendly reminders, use professional email addresses to avoid being marked as spam, and be transparent about survey length and content to help potential respondents decide to participate.
Watch clip answer (01:18m)
SurveySparrow
00:01 - 01:20
How can you extract job posting data from LinkedIn without coding?
You can easily extract LinkedIn job data using WebAutomation IO's predefined extractor without writing any code. The process involves signing up for WebAutomation IO, accessing the LinkedIn jobs extractor from the marketplace, and pasting a LinkedIn job search URL. You can specify how many job listings to scrape (or leave it at zero to extract all jobs). Once you run the extractor, the system automatically collects comprehensive job information including titles, companies, locations, posting dates, applicant counts, employment types, and full descriptions. The data can then be downloaded in various formats including CSV, Excel, XML, or JSON for your analysis or business needs.
Watch clip answer (03:17m)
WebAutomation
00:05 - 03:22
When did digital advertising overtake TV advertising globally?
Digital advertising surpassed global TV ad spending in 2016, marking a major milestone in the evolution of marketing. This shift reflects the transformation of the internet into a gold mine for advertisers, who gained unprecedented access to user data including interests, location, purchase history, and browsing behavior. The scale of this change is staggering, with nearly 5 billion smartphone users worldwide and over 30 websites receiving a billion visits monthly. This massive audience enabled super-personalized advertising - delivering specific ads to specific people at just the right time - providing advertisers with much better returns on investment compared to traditional advertising channels.
Watch clip answer (00:47m)
Peter Cramton
02:22 - 03:10
What is the importance of test-and-learn approach in data-driven marketing?
The test-and-learn approach is the 'cheat code' for effective marketing as it allows brands to determine what truly works in their specific context. Using A/B test methodology, marketers can allocate 10-20% of their budget to testing because what works for brand A may not work for brand B, even within the same category or industry. This approach becomes particularly powerful when combined with first-party data (which Suchi calls 'the king') and robust measurement systems. By systematically testing across different targeting methods—contextual, audience, and native formats—brands can adapt their strategies in real-time based on actual performance data. As audience behaviors continuously change and seasonal factors like Diwali affect campaign effectiveness, this methodology enables marketers to pivot quickly for optimal results.
Watch clip answer (01:36m)
Adtech Today
21:41 - 23:18
How can first-party data collection improve marketing results?
Collecting first-party data helps maximize marketing results across all channels by allowing marketers to fine-tune their strategies more effectively than relying on third-party data. The easiest way to gather this data is by offering value in exchange for information, then using a Customer Data Platform (CDP) to manage it. The most effective methods for collecting first-party data include tools and calculators, followed by quizzes and surveys. Once collected, this data should be leveraged through email and SMS communications. When combining both organic and paid marketing strategies with first-party data, businesses can achieve comprehensive funnel growth and maximize their marketing effectiveness.
Watch clip answer (02:13m)
Neil Patel
55:38 - 57:51
What are the most effective tools for lead generation and collecting first-party data?
According to Neil Patel, tools and calculators are extremely effective for lead generation and first-party data collection, working better than other options. Quizzes rank second in effectiveness, while surveys also perform well. These interactive elements enable marketers to gather valuable customer information directly. Once this data is collected, it's crucial to leverage your email list to communicate with customers regularly. As Patel shares through John Reese's story, an engaged email list functions like an ATM—providing revenue on demand through strategic email campaigns.
Watch clip answer (01:24m)Neil Patel
56:08 - 57:32