How can first-party data collection improve marketing results?

Collecting first-party data helps maximize marketing results across all channels by allowing marketers to fine-tune their strategies more effectively than relying on third-party data. The easiest way to gather this data is by offering value in exchange for information, then using a Customer Data Platform (CDP) to manage it. The most effective methods for collecting first-party data include tools and calculators, followed by quizzes and surveys. Once collected, this data should be leveraged through email and SMS communications. When combining both organic and paid marketing strategies with first-party data, businesses can achieve comprehensive funnel growth and maximize their marketing effectiveness.