competitor analysis
What are effective LinkedIn strategies for recruiting both active and passive candidates?
LinkedIn offers valuable recruitment strategies for both candidate types. For active candidates, smaller companies can utilize paid job listings to reach job seekers unfamiliar with their brand. LinkedIn allows users to indicate they're seeking work, making this an excellent starting point for recruiters. For passive candidates, LinkedIn excels as a sourcing tool as you can search by role and reach out to qualified professionals who may consider opportunities despite not actively job hunting. Effective outreach involves researching competitors' hiring practices, leveraging your network connections, and sending personalized messages that demonstrate you've taken time to understand the candidate's background. Customized outreach significantly increases positive response rates.
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Recruiter Preston
07:11 - 08:19
What is competitive intelligence and why is it important for businesses?
Competitive intelligence is the practice of gathering, analyzing, and utilizing information about competitors, customers, and market factors to make strategic business decisions. It involves systematically collecting data from various sources and applying analytical frameworks like SWOT and Porter's Five Forces to identify patterns and insights. CI is critical for businesses as it helps anticipate market changes, identify opportunities for innovation, and mitigate risks. Statistics show that 90% of businesses believe CI is essential to their success, and companies actively engaged in CI activities are 2.5 times more likely to become industry leaders.
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YouAccel
00:26 - 06:34
How can entrepreneurs assess whether a business opportunity is worth pursuing?
Entrepreneurs should assess opportunities by examining three key areas: individual characteristics of the entrepreneur (skills, abilities, and alignment with personal goals), the nature of the venture (growth potential, scalability), and the opportunity landscape (market size, risks, available resources). To effectively evaluate opportunities, frameworks like Hindle's model, PESTLE analysis, and Porter's Five Forces can help analyze market dynamics, competition, and industry forces. The assessment process is non-linear and requires examining five critical factors: uniqueness of the venture, relative investment required, growth potential, product availability, and customer accessibility. Maintaining objectivity throughout this process is essential to avoid overlooking potential flaws in the business concept.
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Tasmanian School of Business and Economics
00:02 - 11:00
What are the three practical research strategies for job interview preparation?
Jeff Su recommends three effective research strategies for interview preparation. First, use Google Alerts to stay updated on your target company's news and job postings by creating customized alerts with search operators. Second, utilize Google Trends to understand how demand for company products has changed over time, providing insights on industry direction and talking points for interviews. Third, access the Vault Career Library for exclusive reports and company reviews, particularly helpful for college students with university access to premium databases. These tools help you prepare meaningful answers, engage in informed small talk, and ask insightful questions that demonstrate thorough research.
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Jeff Su
00:17 - 04:22
What are the seven essential things to research about a company before a job interview?
Before a job interview, research these seven key areas: 1) Company basics - clients, products, services, and industry competition through their website and LinkedIn profile. 2) Company values and candidate expectations through mission statements and job descriptions. 3) Information about your interviewer to establish meaningful connections. 4) Key organizational players to understand leadership and company direction. 5) Competitive landscape to gauge the company's industry position. 6) Employee insights from Glassdoor to learn about culture and salary information. 7) Recent news and events to stay current on company developments and initiatives.
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Don Georgevich
00:02 - 06:52
What is competitive intelligence and why is it important for businesses?
Competitive intelligence is the practice of gathering, analyzing, and utilizing information about competitors, customers, and market factors to make strategic business decisions. It involves understanding the external environment, assessing threats and opportunities, and leveraging insights to inform strategy and operations. This discipline is critical for businesses striving to maintain a competitive edge in their industries. Companies that actively engage in competitive intelligence activities are 2.5 times more likely to be industry leaders, as CI helps organizations anticipate market changes, identify opportunities for innovation, mitigate risks, and make informed decisions to capitalize on opportunities.
Watch clip answer (05:58m)YouAccel
00:26 - 06:25