What are the three practical research strategies for job interview preparation?

Jeff Su recommends three effective research strategies for interview preparation. First, use Google Alerts to stay updated on your target company's news and job postings by creating customized alerts with search operators. Second, utilize Google Trends to understand how demand for company products has changed over time, providing insights on industry direction and talking points for interviews. Third, access the Vault Career Library for exclusive reports and company reviews, particularly helpful for college students with university access to premium databases. These tools help you prepare meaningful answers, engage in informed small talk, and ask insightful questions that demonstrate thorough research.