LinkedIn A/B Testing
Comparing two variations of content or ads to identify which performs better.
LinkedIn Glossary
Every term you’ll ever need to understand AI, LinkedIn, and content creation – simplified and searchable.
A
LinkedIn Ad Copy
The written text used in LinkedIn ads to drive clicks, engagement, or conversions.
LinkedIn Algorithm
The system LinkedIn uses to decide which content appears in users’ feeds.
LinkedIn Alumni
LinkedIn users connected through the same educational institution or company.
LinkedIn Alumni Tool
A LinkedIn feature that helps find and analyze alumni by role, company, or location.
LinkedIn Article
A long-form publishing format on LinkedIn for in-depth content and thought leadership.
C
LinkedIn Carousel
A post format with swipeable slides used to share educational or visual content.
LinkedIn Cold Outreach
Reaching out to LinkedIn users without prior interaction or relationship.
LinkedIn Connection
A first-degree professional relationship between two LinkedIn users.
LinkedIn Connection Limit
The maximum number of LinkedIn connections a user can have (30,000)
LinkedIn Connection Request
An invitation sent to another user to connect on LinkedIn.
LinkedIn Content Analytics
Data that shows how posts, videos, and articles perform on LinkedIn.
E
LinkedIn Engagement
The total interactions on LinkedIn content, including likes, comments, shares, clicks, and reactions.
LinkedIn Engagement Rate
The percentage of engagement relative to total impressions.
LinkedIn Engagement Strategy
A planned approach to increase interactions on LinkedIn content.
G
I
LinkedIn Impressions
A visibility metric showing how often a post or ad is displayed.
LinkedIn Influencer
A creator with authority and consistent reach within a LinkedIn niche.
LinkedIn Influencer Program
A LinkedIn initiative that amplifies selected creators’ content.
LinkedIn Inmail
A paid messaging feature that allows outreach to non-connections.
N
O
P
LinkedIn Personal Branding
Building a professional identity through consistent LinkedIn presence.
LinkedIn Premium
A paid LinkedIn subscription offering advanced insights and outreach tools.
LinkedIn Privacy Settings
Controls that manage who can view profile information and activity.
LinkedIn Profile Views
A metric showing how many users have visited a LinkedIn profile.
LinkedIn Profinder
A discontinued LinkedIn marketplace that connected freelancers with clients.
R
S
LinkedIn Search Optimization
Improving profile visibility in LinkedIn search results.
LinkedIn Showcase Page
A sub-page of a Company Page for specific brands or initiatives.
LinkedIn Sponsored Content
Paid posts that appear natively in LinkedIn users’ feeds.
LinkedIn Stories
A short-lived content format for temporary updates (now discontinued).