How does Zomato use data to gain a competitive advantage in the quick commerce market?

Zomato leverages its most valuable asset—data—to gain an insane competitive advantage in the quick commerce landscape. By analyzing customer information, Zomato knows which neighborhoods order premium food (with Average Order Values of 2000 rupees) and which areas prioritize discounts before ordering. This granular understanding allows them to place dark stores in highly strategic locations with greater precision than competitors like Amazon or Flipkart. The key lesson for any business is the importance of data collection and application as a barrier to competition. Regardless of business size, companies should focus on systematically gathering customer data and using these insights strategically to create competitive moats that are difficult for rivals to overcome.