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What new feature is being rolled out for YouTube vertical livestreams?

YouTube is introducing interactive GIFs for vertical livestreams, powered by YouTube Juuls. This new feature allows viewers to send animated GIFs during streams, enhancing engagement with creator content while providing creators with additional earning opportunities. Currently available to US creators and viewers, the system works by viewers purchasing Juuls in bundles at various price points. When viewers send these gifts, creators receive rubies that convert to actual earnings paid through AdSense for YouTube, creating a fun way for audiences to connect with creators while supporting their content.

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02:23

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YouTube Gifts for Enhanced Viewer Engagement

YouTube Creators·8 months ago

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