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How did Milky Mist transform the commoditized dairy industry to increase profit margins?
Milky Mist transformed the dairy industry through value addition. They procured milk, which typically has low profit margins of just 3-5% as a commoditized product, and converted it into higher-value products like curd, paneer, and ghee. This strategy dramatically increased their profit margins - while milk offers less than 5% margins, processed products like curd can achieve margins of 20%. This value addition approach allowed them to escape the low-margin trap of selling a basic commodity and instead offer differentiated products with significantly better profitability.
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Value Addition in India's Dairy Industry: The Success of Milky Mist
Think School·9 months ago
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