How can you effectively use LinkedIn for lead generation and booking meetings with ideal customers?

Effective LinkedIn prospecting requires understanding that most users aren't there to be sold to. Instead of being the loudest or most persistent person in their inbox, focus on aligning with their goals and problems. Will Aiken recommends approaching prospects like a helpful taxi driver - offering value that helps them get where they're already trying to go. Before reaching out, ensure your profile avoids red flags that might deter connections. Then implement a strategic DM framework and follow-up cadence that personalizes your approach. The key is recognizing that successful outreach isn't about pitching, but about demonstrating how you can help solve their existing challenges, making your message relevant rather than intrusive.