How do business considerations influence UFC matchmaking decisions compared to fan preferences?

Joe Rogan reveals the fundamental tension between commercial interests and fan desires in UFC matchmaking. He expresses frustration that promoters prioritize fights that "sell paper" rather than creating matchups that fans genuinely want to see, particularly involving high-profile fighters like Khabib and Tyron Woodley. This business-first approach means that promotional needs and financial considerations often override what would make the most compelling or logical fights from a sporting perspective. Rogan's commentary highlights how the UFC operates as both a sport and entertainment business, where revenue generation frequently takes precedence over pure competition. The result is a matchmaking process that can leave fans disappointed when anticipated dream fights are bypassed in favor of more commercially viable but less exciting alternatives.