What is a target audience and why is it important in marketing?

A target audience comprises specific consumers likely to be interested in a product, service, or message. It is the particular group of people towards whom marketing efforts are directed. Understanding your target audience is crucial for effective marketing and communication. By identifying and analyzing your target audience, marketers can create more relevant and impactful messaging that resonates with potential customers. This targeted approach helps businesses communicate more efficiently with those most likely to engage with their offerings, ultimately improving conversion rates and maximizing marketing resources.