What LinkedIn analytics data should you pay attention to and which should you ignore?
According to LinkedIn expert Brenda Meller, you should primarily focus on profile views, as this metric shows people who actually clicked on your profile. If you have premium, you can see who these viewers are and take action. Post impressions can be periodically useful to track content performance. However, search appearances data has limited value and can often be ignored. This data only shows that you appeared in search results but doesn't indicate whether people took action by viewing your profile, making it less relevant for measuring meaningful engagement. It's similar to LinkedIn's version of a 'hidden camera trick' to keep you on the platform longer.
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Understanding LinkedIn Analytics: Key Metrics and Insights for Users
Brenda Meller | Meller Marketing 🥧LinkedIn·4 months ago