Understanding Google Ads Tracking for Improved Metrics

In this detailed video, Google Ads expert Jordan emphasizes the importance of tracking ad metrics for local service-based businesses. He explains how proper tracking allows entrepreneurs to understand where their leads originate, which keywords and ads perform best, and how to optimize their campaigns over time. With insights from managing over $12 million in Google Ads, Jordan provides actionable steps to set up tracking effectively, ensuring that businesses can make data-driven decisions that improve advertising performance metrics and drive quality leads.