What is AI search and why should business owners care about it?

AI search involves customers using AI tools like Gemini, ChatGPT, Google, Bing, or voice search to find businesses. Business owners should care because these platforms analyze data to determine trustworthy sources. To maximize visibility, businesses need to implement the three-pillar process: content, authority, and trust. This requires registering in appropriate networks, providing comprehensive information about services, and addressing real-world problems customers face. Without proper AI optimization, competitors with better data will rank higher and capture potential customers.