What are the key steps for developing effective generative AI service offerings and reaching customers?

The process begins with finalizing specific generative AI service offerings based on your team's strengths, such as drag solutions, gen apps, or contact center solutions. Next, get these offerings approved through Foundation Technical Reviews (FTR) and published on Partner Finder, which provides significant visibility and credibility. For marketing, AWS recommends creating two types of offers: pre-sales offers (assessments, demos) that enable immediate customer engagement, and nurture offers (ebooks, whitepapers) for prospects not yet ready to commit. Use both organic LinkedIn posts and paid campaigns funded through MDF to promote these offers and generate qualified leads. Once leads convert to a POC (proof of concept), AWS can provide funding support, ultimately leading to full implementation projects.