What are the key innovation processes for long-term business profitability?

Business strategies frame three essential innovation processes that drive long-term profitability. First, the new product development process and new capabilities development process provide the foundation. Business managers continually match new products with market opportunities to enhance revenue streams over time. The third critical process is new business development, where managers search out new markets, define and redefine business models, and manage product portfolios. This comprehensive approach helps businesses generate sustained profits rather than just short-term gains. Successful organizations are structured to regularly introduce innovations, including breakthrough products, ensuring ongoing competitive advantage and growth.