Strategies for Business Innovation and Long-term Profitability by Deborah Dougherty

In this insightful clip from Deborah Dougherty, an Innovation Management Researcher, the focus is on strategic approaches for fostering business innovation and maximizing long-term profitability. Dougherty discusses how business strategies directly influence new product and capabilities development processes. By effectively matching new products to market opportunities, businesses can enhance revenue streams sustainably. She emphasizes the importance of new business development processes that involve exploring fresh markets, redefining business models, and managing product portfolios for ongoing success. This comprehensive insight into how to handle business innovation promises valuable takeaways for organizations aiming to thrive in competitive landscapes.