How did Stephanie Cohen's furniture business evolve from retail to e-commerce?

Stephanie Cohen started with a brick-and-mortar retail furniture showroom first. About eight years ago, she recognized the limitations of retail's seasonal nature and time constraints, as retail effectiveness varies based on holidays, school schedules, and working hours. Stephanie began exploring e-commerce because it offered flexibility for customers to shop at any time from the comfort of their homes. The business gradually transitioned from a small online presence to a comprehensive e-commerce platform alongside their 30,000 square foot furniture showroom, creating a successful dual business model they're proud of today.