What is the key focus of content creation in digital marketing?

Content creation should focus on creating value for people rather than algorithms. While in the past, marketers emphasized creating response posts to answer specific questions for ranking purposes, the approach is now shifting toward developing comprehensive resources that address multiple user needs. As algorithms get better at detecting low-quality content, successful digital marketers should concentrate on creating valuable resources that serve as reference points across platforms. These resource-centered blog posts are easier to link from social media, YouTube videos, and other channels, enhancing their effectiveness beyond SEO. This multi-platform approach helps establish topical authority while ensuring content fulfills a meaningful purpose connected to user searches.