How can businesses determine if their product or service will succeed online?

According to Sathya, the key is test marketing. He emphasizes asking yourself where your customers are spending their time—online or offline—and then testing your offerings in the market. If the market responds well, you proceed with selling more and delivering the service. If not, you should reconsider your approach. Sathya stresses that business is fundamentally customer-based, and success depends on understanding market response. Through his experience coaching across 35 different areas, he discovered that virtually any business can thrive online with the right digital marketing strategy. This customer-centric approach helped him transition his own business online even before the COVID-19 pandemic.