Why do most startups fail in India?

Nine out of ten startups fail primarily due to three key factors. First, they lack a unique selling proposition (USP), often simply copying existing businesses like Flipkart or Amazon without offering anything distinctive to attract customers. Second, they have poor operational execution, failing to focus on practical implementation and customer usability. Third, they mismanage finances, often underestimating how much capital they need and failing to maintain adequate cash reserves for their first year of operation.