How do promotional and commercial pressures influence matchmaking decisions in professional fighting?

Joe Rogan highlights a fundamental conflict in combat sports between creating exciting fights for fans and generating maximum revenue for promotions. He expresses frustration with how matchmakers prioritize fights that "sell paper" rather than the most compelling athletic contests that fans truly want to see. This creates a tension where the business side of fighting often overrides pure sporting merit. Promotional companies must balance fan satisfaction with financial viability, leading to matchmaking decisions that may not always reflect the most deserving or exciting potential bouts. The result is a system where commercial considerations frequently trump the ideal sporting scenarios that would showcase the best talent and most entertaining fights for the audience.