How has Oracle's AI platform improved customer conversion rates for Joann Stores?

Oracle's general purpose AI platform helped Joann Stores, a small retail company selling home project supplies, build a system that drives incredibly targeted customer conversion. Using Oracle's AI technology, Joann Stores achieved remarkable results: over 90% of browsers convert to shoppers, and over 97% of first-time shoppers become repeat customers. The platform works by training algorithms to optimize business processes across multiple domains including marketing, selling, service, and recruitment. This demonstrates how AI can transform retail operations by significantly enhancing customer conversion efficiency, providing valuable insights for other businesses including startups looking to replace traditional applications with AI-driven solutions.