Which numbers should you pay attention to in your LinkedIn analytics and which ones should you ignore?

You should focus on profile views and search appearances as valuable metrics. Profile views indicate who actually clicked on your profile, showing genuine interest in your content. However, search appearances data has limited value - it shows job titles and companies where you appeared in searches, but doesn't reveal if you were on page one or deeper in results, or if viewers took any action. This data serves LinkedIn's goal of keeping you on the platform longer to view more ads rather than providing actionable insights for your networking or job search efforts.