What is the optimal posting frequency on Instagram for business growth?

The optimal posting frequency on Instagram is twice a day, which is considered the "sweet spot." The expert explains that posting three times daily doesn't yield the same performance, suggesting diminishing returns beyond two posts. Rather than increasing quantity, businesses should focus on improving quality - crafting better hooks, ensuring content appeals to the target audience, and creating tighter, more engaging posts. This quality-focused approach will increase traffic and views more effectively than simply posting more content.