How do you analyze and optimize Google Ads performance between mobile and desktop devices?

To analyze Google Ads performance between mobile and desktop, first collect substantial data (ideally 500-1,000+ clicks) to ensure statistical significance. Navigate to the device section in your Google Ads account to compare key metrics like cost per conversion, click-through rates, and conversion rates across devices. This comprehensive data shows which device delivers the best ROI for your ad spend. Based on this analysis, implement bid adjustments to optimize performance - increase bids on better-performing devices to get more conversions, or decrease bids on underperforming ones to control costs. This strategic approach ensures maximum return from your advertising budget across different device types.