How effective is AI in content creation for SEO?

AI tools like ChatGPT need significant human modification to meet Google's E-A-T standards. Neil Patel emphasizes that while people overestimate AI's capabilities in the short term, they also underestimate its long-term potential. Currently, AI creates content by drawing from existing web information, making it difficult to generate truly unique articles that would rank well for competitive keywords. For effective SEO, content must stand out among billions of competing pages, and AI alone cannot yet achieve this level of originality and authority. Human oversight remains essential for producing high-quality, competitive SEO content.