How can businesses effectively collect first-party data for marketing?

The most effective way to collect first-party data is by offering value in exchange for data. Tools and calculators have proven to be extremely effective, followed by quizzes and surveys. These methods enable businesses to gather valuable customer information while providing something useful in return. After collecting this data, it's crucial to leverage it through email marketing and SMS communications. While SMS has higher open and click rates, it also has higher unsubscribe rates. The collected first-party data allows marketers to fine-tune their marketing efforts much more effectively than relying on third-party data, ultimately driving significant revenue through direct customer communication.